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A little too much of Tom Brady was shown on social media on Monday.
In an apparent promotion for his Brady brand, the Tampa Bay Buccaneers quarterback was filmed by his wife Gisele Bundchen in the bathroom. She made fun of the underwear he was wearing.
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“Someone’s got new underwear, what’s that?” Bundchen asked in the video posted to Instagram. “Let me see your underwear. Is that Brady Brand underwear?!”
Brady replied on Twitter: “Cease and desist.”
The seven-time Super Bowl winner launched the Brady brand in January – his first major clothing venture. He also has signed 10 NCAA athletes to name, image and likeness contracts.
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“I’m just really excited that we’re at launch right now. It’s really come alive – there’s a real company and there’s amazing products, great fabrics and just amazing clothes that fit well. We really wanted to think about functional performance for people. And how our work transitions into our personal life and our personal life transitions on the weekends, you know — you just wake up and you want something comfortable for the whole day,” Brady told Hype Beast in January.
“But at the same time, something that is really well designed and built. It’s just the highest quality. I think we’ve really accomplished that and I know we’re going to continue to do great things for a long time. A lot of it was about building a great team and nothing happens overnight. The fact that he’s here now and we’ve had a really good response with our signups and our IG – just the interest has been really fun for me to see. So I hope people will like it as much as I do.
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Since then, Brady brand clothing has included shirts, bottoms, outerwear, underwear, socks and hats.